Lala Design is Alicia Feltman, a graphic and website designer located in Santa Rosa, California. She loves the alchemy of color palettes, typography, and pixels and can turn those elements into gold at will.

Alicia has 20 years of experience in graphic design, publishing, and website design. An innovator who understands the objective and goals of each project, she uses her skills in design to communicate a message dynamically and authentically. Since 2001, her unique design concepts have created the branding and design for local companies such as Copperfield’s Books where she has developed the seasonal campaigns, in-store signage, advertising, and collateral materials that have made Copperfield’s the North Bay’s favorite independent bookseller. Her innovative work has benefited numerous organizations both inside and outside of the North Bay, such as Rialto Cinemas-Lakeside, Wells Fargo Center for the Arts, Sonoma-Marin Fair, KRCB,
 The Point Reyes Dance Palace, Neo Marketing Alliance, Village Charter School, and the Sonoma Mountain Business Cluster. Alicia has worked as the in-house Graphic Designer and Art Director for Tumbleweed Tiny House Company and Four Lights Tiny House Company. Additionally she has served as the Production Manager and Designer for two local independent newspapers, The North Bay Progressive and We the People.

A lifetime resident of Sonoma County, California, Alicia spends her spare time on her makeshift urban homestead in Santa Rosa with her two strange cats, a curmudgeonly Amazon parrot and a lot of books.